Charles M Clayton Jr
ACCOUNT-BASED MARKETING & DEMAND GENERATION
Your next customer is already showing intent.
I make sure you don't miss them.
$ 182M
Pipeline Built
154%
Of Annual Target
12
Global Territories
THE WORK
Results. Not rhetoric.
Enterprise marketing requires precision. My work focuses on account-based strategies that combine data signals, personalized content, and coordinated sales outreach.
1:1 ABM · AI-Powered · Enterprise
When Sales Couldn't Get In, AI Opened the Door
UPS · Enterprise Pilot · 2025
648 AI-generated assets. 89% faster. Dormant accounts reopened.
Enterprise marketing requires precision. My work focuses on account-based strategies that combine data signals, personalized content, and coordinated sales outreach.
89%
Production Time Saved
648
Assets Generated
9-Figure
Pipeline
1:Few ABM · Multi-Market · APAC
Seven Markets. Three Budgets. One Engine.
UPS · APAC Regional Strategy · 2025
700%+ ROI across 7 Asian markets on a fragmented budget.
Seven APAC markets. Three funding sources. Disconnected sales teams across time zones. I unified it into one orchestration model — propensity-based targeting, Demandbase display, multi-touch email, and premium C-suite gifts — cutting through the noise in every market.
>700%
Program ROI
$7.4M+
Revenue Lift
7
APAC Markets
1:Many ABM · Full Program · 2025 Results
The Year Everything Clicked
UPS · Annual ABM Performance · 2025
$182M pipeline. 154% of plan. 25% faster deal velocity.
Twelve concurrent campaigns. 2,500+ accounts. Intent signals, propensity modeling, and multi-channel execution across email, paid media, landing pages, and direct mail. The full-year result that proved the system works.
$182M
Pipeline Generate
154%
Of Annual Plan
25%
Faster Deal Velocity
WHY ME
What I bring to the table.
AI-Native Marketing
Scaling personalized campaigns using Jasper AI and Claude.
Hands-On Execution
Daily work inside Marketo, Salesforce and Demandbase.
Global Campaigns
Experience leading marketing programs across APAC and LATAM.
Pipeline First
$182M pipeline generated through enterprise ABM strategy.
GLOBAL FOOTPRINT
Async by default. Results on time.
Three continents. Twelve territories. I design marketing programs that operate across time zones and cultures.
Hong Kong
Singapore
Japan
Philippines
Taiwan
South Korea
Malaysia
Mexico
United States
Thailand
Hong Kong
Singapore
Japan
Philippines
Taiwan
South Korea
Malaysia
Mexico
United States
Thailand
TECH STACK
Day-one ready.
Marketo
Marketing automation orchestration.
Salesforce
CRM and pipeline management.
Demandbase
Account-based advertising platform.
Jasper AI
AI content generation.
Claude AI
Strategic AI analysis.
Tableau
Marketing performance dashboards.
ABOUT
The person behind the pipeline.
10+ years at UPS. I started in marketing automation — building 30+ Marketo campaigns a quarter and learning what makes people click, open, and convert. I moved into growth marketing, then into ABM, where I found the work I was built for: turning intent signals into revenue at enterprise scale.
Over that time, I’ve contributed to nearly $500M in expansion revenue, scaled programs from 500 to 2,500+ accounts, and led campaigns across three continents. I hold an MBA in Finance from North Carolina Central University and a BA in Communication from UNC Chapel Hill.
I’m pursuing remote ABM and demand gen opportunities in the APAC region — and yes, I’m learning Thai.
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Let's build something.
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